PROGRAMME >> EVENT #7  

saturday sept. 3.time 11.30.teatro degli Impavidi - euro 3,50
Milka Pogliani with Marco Carnevale and Paola Manfroni - Advertising on the other side of the world and ethnic variations. Workshop 

listen to the audio file

A journey to find out what TV advertising is like on the other side of the world. Emergent creativity, cynicism, ingenuousness, brilliance: a series of examples to help us understand, to entertain and to make us think. A semi-serious publicity break in search of ideas. Workshop with film clips.

Milka Pogliani
Milka Pogliani, President and Executive Creative Director McCann-Erickson Milan, Vice President McCann-Erickson Worldgroup Italia. Marco Carnevale and Paola Manfroni, Creative Directors McCann-Erickson Rome. Added together their ages come to 149, 65 of which spent in nine different advertising agencies before joining McCann-Erickson; one degree in Foreign Languages, one in Modern History and one in Pharmacy; one Grand Prix, one Leone d'Oro, one Argento, two Bronzes and a several times short-listed at Cannes, plus dozens of awards: Clio, Epica, Eurobest, New York Festivals and Art Directors Club Italiano (one Presidency and two senior memberships); they always strive to convince major Italian and international brands to use advertising that is not simply publicity.

Marco Carnevale
Milka Pogliani, President and Executive Creative Director McCann-Erickson Milan, Vice President McCann-Erickson Worldgroup Italia. Marco Carnevale and Paola Manfroni, Creative Directors McCann-Erickson Rome. Added together their ages come to 149, 65 of which spent in nine different advertising agencies before joining McCann-Erickson; one degree in Foreign Languages, one in Modern History and one in Pharmacy; one Grand Prix, one Leone d'Oro, one Argento, two Bronzes and a several times short-listed at Cannes, plus dozens of awards: Clio, Epica, Eurobest, New York Festivals and Art Directors Club Italiano (one Presidency and two senior memberships); they always strive to convince major Italian and international brands to use advertising that is not simply publicity.

Paola Manfroni