Protagonists
Annamaria Testa
Annamaria Testa Annamaria Testa(1953) is a leading Italian advertising guru. She started out as a copyrighter in 1974. In 1983 she started her own advertising agency. Between 1990 and 1996 she was creative director and president of Bozell Italia, after which she went solo. She specialises in political communication. She has been teaching at the Iulm University in Milan since 1998. Her recent works include: La pubblicità (Il Mulino, 2003). Le vie del senso (Carocci, 2004).
