Protagonists
Massimo Scaglioni
is an associate professor of History of the media and Media economics and marketing at Milan’s Università Cattolica. He manages the research activity at 02Ce.R.T.A. (a television and audiovisual research centre) and directs the Master’s course Fare TV. Gestione, sviluppo, comunicazione. His books include Il servizio pubblico televisivo. Morte o rinascita della RAI (Vita e Pensiero, 2016). He writes for Corriere della Sera.