the first European festival on creativity

2017 Program

Event #10

Axel Fiacco, Massimo Scaglioni

From networks to formats: creativity on television

One of the most common preconceptions when speaking of television is the idea that, as a method of communication, TV is characterized by standardization, repetitiveness, lack of originality and vulgarity. As opposed to other areas of cultural production, such as literature and cinema, television features highly specific forms of industrial creativity that viewers are mostly unaware of, making them particularly interesting to explore. Formats (both in entertainment and fiction) perfectly represent this method of inventiveness. Through concrete and somewhat surprising examples, this talk aims to reveal the hidden mechanisms of TV creativity.

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Axel Fiacco_1
Axel Fiacco

is the founder of BicFormats, a company specialized in creating formats for the international market. He has worked at Mediaset, MTV and Endemol Shine. He teaches Format Analysis and Transmedia format development at Università Cattolica in Milan, at USI (University of Italian Switzerland) in Lugano and other universities. His publications include: Fare televisione. I format (Laterza, 2013).

scaglioni
Massimo Scaglioni

is an associate professor of History of the media and Media economics and marketing at Milan’s Università Cattolica. He manages the research activity at 02Ce.R.T.A. (a television and audiovisual research centre) and directs the Master’s course Fare TV. Gestione, sviluppo, comunicazione. His books include Il servizio pubblico televisivo. Morte o rinascita della RAI (Vita e Pensiero, 2016). He writes for Corriere della Sera.

All theevents2017


   

Event #1

Friday 1 September 2017, 05.45 pm

Elena Cattaneo

The networks that are good for science

Event #5

Friday 1 September 2017, 09.15 pm

Marco Albino Ferrari

Enchantment. From Val Grande to the polar icecaps

Event #6

Friday 1 September 2017, 11.00 pm

Alessandro Barbero

Clandestine networks. A network of spies: doctor Sorge in Tokyo

Event #9

Saturday 2 September 2017, 10.00 am

Franco Lorenzoni

Weaving relationships through silence and listening

Event #10

Saturday 2 September 2017, 11.45 am

Axel Fiacco, Massimo Scaglioni

From networks to formats: creativity on television

Event #13

Saturday 2 September 2017, 12.15 pm

Giorgio Manzi

In the web of deep history: Lucy, Neanderthals and other stories

Event #14Approfonditamente

Saturday 2 September 2017, 02.45 pm

Matteo Cerri

Keeping cool: hibernation and the exotic network of its physiology

Event #15

Saturday 2 September 2017, 03.00 pm

Nicola Gardini

The beauty of occurring. Ovid and the network of metamorphoses

Event #24

Saturday 2 September 2017, 11.00 pm

Alessandro Barbero

Clandestine networks. A network of partisans: the GAP groups in Rome and the attack in Via Rasella

Event #26

Sunday 3 September 2017, 10.00 am

Emanuele Biggi

Spiders, silk and spider webs: wonders of the unloved

Event #39

Sunday 3 September 2017, 09.00 pm

Centro Formazione Supereroi

Neverending stories. A challenge in literary improvisation

Event #41

Sunday 3 September 2017, 11.00 pm

Alessandro Barbero

Clandestine networks. A network of terrorists: the Red Brigades and the kidnapping of Aldo Moro

Event #48Children / Kids

Saturday 2 September_11.00 am_5.00 pm

Mook

The art of reclamation. DIY construction of a network of animals

Event #61Children / Kids

Sunday 3 September_4.00 pm_6.00

Else Edizioni

In your own words: from silent books to silk screen printing

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