the first European festival on creativity

2014 Programme

Event #34

Beppe Severgnini

Creating Doesn’t Mean Improvising

Creating doesn’t mean improvising: it means choosing between ideas, starting from an insight and working on it. Fostering mental associations and emotional contaminations. Avoiding sloppiness and ambition. Knowing how to read one’s own talents, and warding off the interference of passion. Beppe Severgnini tries to guide us through his work, and he hopes to be helpful in ours. Books, newspapers, television, theatre, trips, different languages: does being involved in many things help or distract us? How and where are ideas born? How many of these become concrete? How do people bring their ideas to a group, and then accept the ideas given back by that same group? To be able to create, is it useful to put together different skills and generations? Power without control is useless, was the slogan used by a memorable car advert: imagination without method takes you off course, also in the world of ideas and words.

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Beppe Severgnini

(Crema, 1956) is an editorialist for Corriere della Sera and a contributing opinion writer for The New York Times. He has also been an ongoing contributor to The Economist. His books, all of which published by Rizzoli, are bestsellers, from Inglesi (1990) to La vita è un viaggio (2014). La testa degli italiani (2005) has been translated into fifteen languages. He has received many awards and is president of only one club, the Inter Club of Kabul.


All theevents2014


   

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Matteo Lancini

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Anita Nair

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Andrea Boeri, Luca Molinari

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Stefano Arienti, Franco Farinelli

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Errico Buonanno, Chiara Valerio

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Cesare Moreno

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Event #32

Alfio Maggiolini

From Being Kids “Against” to Being Responsible Ones

Event #33

Chiara Saraceno

Inheritance, Tradition, Generational Changes

Event #34

Beppe Severgnini

Creating Doesn’t Mean Improvising

Event #35

Elena Riva

The Myth of Perfection in Contemporary Femininity

Event #36

Marco Belpoliti

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