Event #34

Creating doesn’t mean improvising: it means choosing between ideas, starting from an insight and working on it. Fostering mental associations and emotional contaminations. Avoiding sloppiness and ambition. Knowing how to read one’s own talents, and warding off the interference of passion. Beppe Severgnini tries to guide us through his work, and he hopes to be helpful in ours. Books, newspapers, television, theatre, trips, different languages: does being involved in many things help or distract us? How and where are ideas born? How many of these become concrete? How do people bring their ideas to a group, and then accept the ideas given back by that same group? To be able to create, is it useful to put together different skills and generations? Power without control is useless, was the slogan used by a memorable car advert: imagination without method takes you off course, also in the world of ideas and words.